Can you relate?You’re on the road after a grueling day at work. You’re grumpy. You’re tired. You’re really hungry. A vehicle is beside you—or is it a mirage? It looks like a giant, mouth-watering delicious pizza. And right there is the pizzeria’s phone number. You tell your smart phone to dial it and—yes!—the pizza will be at your house right after you get home.
No, it was smart advertising—very smart.
Now imagine generating the same kind of “gotta have it now” attitude for your product.